An interesting move from that Games Workshop.
Their magazine, White Dwarf, is now going to be weekly.
Available exclusively through Games Workshop stores, independent retailers, and games-workshop.com. White Dwarf is an exciting and essential weekly hobby magazine that contains something for every hobbyist, every week – guaranteed!
I think this a strategic approach to get people to physically go to gaming stores. With weekly visits, are you more likely to spend more money? I am sure that is what GW want to happen. However I am sure like others you will remember in the UK when they stopped selling White Dwarf in WHSmiths, that certainly had an impact I am sure, it wasn’t that long before White Dwarf found its way back there.
A physically weekly magazine is an interesting approach and I wonder if it will be digital at some point?
In addition GW are also launching, Warhammer: Visions, a new magazine which will be their monthly journal, and I suspect that it will be available in places like WHSmith.
Experience a visual feast of super high-quality Citadel Miniatures. In more than 230 pages you’ll find a completely new take on the worlds of Warhammer and Warhammer 40,000 in a stunning new extended pictorial style.
Much more of an approach for the casual browser in the newsagents, looking for something visually attractive.
I find it interesting that this is relatively a quick change from the recent big change to White Dwarf. Very interesting approach for sure, will it work? Who knows?